Kombucha makes the leap to TV with Komvida's new advertising campaign.

If you have tried kombucha, you will agree that the first sip, to say the least, is disconcerting. Accustomed as our palate is to traditional soft drinks, this fermented beverage - which is presented as a healthier alternative - does not usually arouse love at first sight, but as they say in the ambitious advertising campaign of Komvida, the leading brand in the kombucha market in Spain, “if you try it, there’s no turning back”.

Komvida’s advertising proposal, designed by creative director Pablo Castellano and starring actress Clara Lago, is the first that the brand has launched nationally, and is broadcast on television, digital media and outdoor advertising to encourage the consumption of this peculiar beverage, still unknown to seven out of ten Spanish consumers, according to Beatriz Magro, the brand’s co-founder.