The G-Star Raw brand dresses a 4-meter jet with its jeans to promote recycling

Neither Shakira, nor Rihanna, nor Maluma. Few times have we seen a private jet as stylish as the one that G-Star Raw, the legendary jeans brand, has created for its “More or Less” campaign. The Dutch company has teamed up with The Family Amsterdam agency to line the 4.5-meter jet with denim from its recycled jeans.

With this action, which was presented in the church of San Paolo Converso in Milan, generating an even more striking image, G-Star Raw aims to boost recycling. “We all want more, but our planet needs less,” said Gwenda van Vliet, CMO of G-Star RAW.