U.S. soccer league dresses up with Marvel characters thanks to Adidas

Major League Soccer, the main soccer league in the USA and Canada, has surprised us by announcing its new cobranding strategy together with Marvel and Adidas. It consists of transferring the most popular characters of the training giant to the balls and apparel used in matches.

The presentation of this initiative, with which the three companies aim to reach new consumers, will take place at the MLS All-Star Game, the traditional “all-star game” that this year will pit U.S. Premier League soccer players against Arsenal. During the game, scheduled for July 19, the official ball will be customized with an Avengers design, as well as the warm-up shirt and pants. We can’t wait to see the rest of the apparel!